Essentially, eCommerce is becoming a giant industry that all businesses need to cash in on.
The key is to be extremely efficient at optimising your company’s online presence for the most sales and revenue. How can you accomplish this? By improving certain factors in your online marketing strategy.
Here’s the ultimate guide to eCommerce optimisation that will lead your business to massive online success.
Use Organic Keywords
Amazing SEO is the cornerstone of any successful eCommerce business. The only way to improve your search engine optimisation is via organic keywords. These are keywords that drive free traffic and naturally-optimised search results.
More specifically, organic keywords are the actual phrases and words search engine users are typing into the search bar. If your website or eCommerce page has a ton of these keywords sprinkled throughout the copy, Google can see this and put your page in a position to be clicked on.
And, as we all know, more clicks correlate to more eCommerce revenue.
The trick is to not go overboard. Search engine optimisation is a fine art, where too little SEO results on your page never being seen and too much gets your page flagged. So be careful when using organic keywords in your various web pages, funnels, and sales pages.
eCommerce SEO Checklist
Here is a simple step-by-step process on how to add keywords to a website:
1. Keyword and Competitor Research
You need to do your due diligence and research what the best organic keywords are for your industry. Use keyword research tools to discover what ranks highly on search engines. Select a few keywords to implement in your website body copy and eCommerce conversion funnel.
Next, see what keywords your competitors are using. Research companies in your niche that are achieving decent results; find specific keywords and strategies. Also, look into companies that aren’t succeeding; this gives you a sense of what to avoid in your eCommerce optimisation plan.
2. Clean Up Your Network and Website
Certain issues tend to crop up on eCommerce sites, such as 404 errors, duplicate pages, and website speed. Make sure these problems are fixed before moving onto SEO optimisation.
Even if this part costs you money, it’s a worthy investment. Your eCommerce optimisation will never work if your site is filled with errors or slow to respond.
3. Optimise Your Web Pages for eCommerce
This involves three major areas: keyword SEO, website structure, and internal linking.
On-page keyword SEO is putting organic keywords found earlier in strategic online locations. Areas include page titles and headers, body copy, product descriptions, and meta titles. Another place to add organic keywords that eCommerce sites often neglect is your URL tags.
Website structure is all about the aesthetics of your web pages. How your site looks to the customer plays a vital role in closing the sale. So redesign each page on your website to make it clean, concise, and obvious what your goal is with this site.
As for internal linking, how you direct people to other locations on your site is also important. Without proper linking to your eCommerce conversion funnel, how else would you make the sale? Create optimal anchor text, use it sparingly, and use variety in your anchor texts.
With these three aspects covered, your eCommerce site will benefit greatly.
4. Have All Your Avenues Optimised
When your parent site is perfectly designed for eCommerce, it’s time to branch out your optimisation. Make sure these areas follow the web page’s lead in SEO:
- Mobile version of the website
- Customer reviews across selling platforms
- Social media
All three of these should include their fair share of SEO and eCommerce optimisation. The main objective for most of these should be to immediately bring the user to the eCommerce conversion funnel. The content they have already consumed counts as the introduction; now is time for the sale push.
Your company’s goal is to get as many people to your conversion funnel as possible. Therefore, your website – mobile or desktop – your social media pages, and your online presence on other authority sites (in the form of reviews) should be focused on doing just that.
5. Test and Adjust
Lastly, you will rarely get it exactly right the first time around. Have analytics in place to test your optimisation strategy. Sometimes you’re wrong on a keyword or your social media is too rich in SEO; you want to know this right away and adjust.
By watching your content and links continuously, you’ll ensure your eCommerce company always has a finger on the industry’s pulse. This puts you ahead of competitors and makes you a leader in the niche. As a result, you’ll get better SEO, more visitors to your site, and more revenue.
Always Have the Customer in Mind
An important caveat to always keep in your sights is the reason why you created the eCommerce business in the first place. You wanted to provide loyal customers access to amazing, helpful products. Therefore, the customer always has to have a virtual “say” in your eCommerce optimisation.
Without customer input, your eCommerce business wouldn’t be optimised anyway.
Industry trends and organic keywords are crucial to keeping your eCommerce site relevant and useful. Despite this, knowing what your customers need is head and shoulders more significant. Ask your fans, read your reviews, and stay up-to-date on online forums to see where you can provide more services to your customers.
If you do this, the eCommerce SEO checklist above will become inherently easier to go through.
Use eCommerce Optimisation to Multiply Your Sales Online
Your online sales company is only as profitable as your effort on the internet. When you focus on eCommerce optimisation, your SEO, web pages, and sales will all be upgraded. Follow the SEO traffic hacks and other tips in this article to increase your eCommerce revenue to new heights.
If you want help with optimising your eCommerce business, feel free to contact us and see how we can assist you.