The rebrand was a total commercial success; backed up by an active sales programme, within a few short months of the launch date, the business had grown by almost 40% and successfully penetrated the blue chip market.
When distribution specialists Pennine Parcels needed a radical change of name and identity to reflect the changing focus of their business and to help them target the blue chip market, they worked closely with DMD to refine an entirely new image to present to the outside world.
The company had outgrown their original identity and logo in terms of both concept and design and wanted a fresh, contemporary look to reflect on all vehicle livery well and right across the company's public face, from the website through to sales literature and workwear.
Work began on the project well in advance of the launch date, which was carefully scheduled to enable the organisation to put as many vehicles into new livery as possible, optimising this very visible 'window on the world' on motorways across the UK.
DMD also assisted with the timing and planning of two separate launches, one to introduce the new identity to the staff and a second commercial launch for customers.
Colours and designs were carefully selected to optimise visual effect and create maximum impact.