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Our Successes

The entire philosophy of the project was structured around the caring ethos and the focus on patient needs, including important accessibility issues such as developing signage with the correct contrast levels to optimise visibility for partially sighted users of the building.

The Ridge medical Practice Exterior

The work has continued with involvement in a neighbouring listed building which is now being developed for use as a community healthcare centre.


The Ridge Floor Plan Graphic

The Ridge Rebranding

As part of an ambitious project involving the design and build of new surgery premises, The Ridge Medical Practice was seeking a fresh, new and caring image to accompany their move to these architect-designed buildings.

This was a project which required understanding and passion, as there was a strong feeling of ownership across the staff employed by the practice and a great deal of commitment to creating the right brand to reflect the caring ethos of the organisation.

The Ridge Logo on Glass Door

With a blank canvas on which to work, DMD created a new logo designed to reflect this level of commitment, using colours to harmonise with the existing NHS brand guidelines. This logo then led the colour palette across the interior of the new building.

DMD enjoyed detailed involvement throughout the project from the very early stages, working closely with the architects to devise harmonising interior colour schemes and designing signage around the building as well as workwear.