Blogging has taken over the internet. It’s how users discover everything from home decorating ideas to fashion trends and the difference between certain car engines. There are endless blogs for just for travel, personal finance, cooking and more.
But, starting a blog is about more than just sharing information.
Blogs can be valuable business tools when used correctly. The better and more consistent your posts are, the stronger many aspects of your business become – like branding, lead generation, and conversions.
These are just a few of the reasons why blogging is important, and below are ten reasons listed in depth.
1. Expand Your Content Marketing Opportunities
The main purpose of a blog for business is to support digital marketing strategies.
Running a blog offers a fresh stream of content to use in many ways. Blogs can be turned into various social media posts, both as they get published and then as recycled content. Blogs are also great content for email campaigns.
These ensure you never run out of something to share. Adding a blog to your current website keeps you relevant in the minds of users and as a site worth recognising from a search standpoint.
2. Create Higher Traffic and Rankings
Speaking of search, let’s talk about why blogs are important for SEO.
SEO is the concept of search engine optimisation, and search bots crawl thousands of sites every single time users enter a query just to find the best match. The matches are then ranked, and the higher you’re listed on the first page, the better.
Blogging gives bots more content to crawl, which increases your chances of getting ranked higher. There are many other SEO factors and concepts that go into the SERPs, but that’s the basic reason why blogging is important for search.
The key is to create blog posts that are relevant to your industry and meaningful to consumers. This boosts your ranking, which will generate more traffic and maybe even lower bounce rates!
3. Improve Conversions
The higher your traffic hits are, the better your chances of making conversions. But, this doesn’t always happen right away. Sometimes, potential new customers and returning users alike need a little bit of encouragement.
That’s where blogging comes in. All your blog posts will support search and rankings to get user’s attention. From there, specific blogs may tell them everything they need to know about a new product, or actually guide users to that product directly.
Such efforts make the inbound sales funnel feel more natural. Users won’t feel pushed to purchase, they will become increasingly more curious and bought-in until they actually buy.
4. Make Genuine Connections
As great as it is to see a rise in sales numbers, the best way to create customer loyalty is to go beyond the sale. Blogging helps establish genuine connections.
It gives users a closer look at what your company is really about, which is another big reason why blogging is important. As users read your posts, they get a feel for what you value, your company culture, and any social initiatives you support.
These make customer relations much stronger than any purchase alone can.
5. Encourage User Interactions
The connections mentioned above are further strengthened when users start to participate in the conversation, which can happen in many ways.
Consider making a reply section available for each blog post. This encourages users to ask questions or simply share any further thoughts. Maybe add an opt-in form instead, in order to gather more leads for your business.
Either way, focus on making the blog post itself as valuable as it can be. This may result in consumers sharing it on social media, which is a form of user-generated content. User-generated content also counts for ranking purposes, by the way.
6. Establish a Voice
Another reason why blogging is important is that it helps you establish a voice.
Think about your brand for a second. Consider how you aim to make users feel, and the experience you’re committed to providing every single person who interacts with your products. Blogging communicates such efforts.
It strengthens your brand to be more than just a logo or a product. How you write each blog post reflects the voice of your business and the passion you have for your industry and consumers.
7. Share Expertise
With an established voice, you can start to share expertise.
Maybe there’s an industry update that everyone in your field wants to learn more about. Maybe you saw a big trend coming before it even blew up. Your company blog is the place to share such insights and more.
These set you apart as a thought leader within your industry, which may lead to interview opportunities, new partnerships, or the chance to speak at certain events.
8. Stand Out Against Competitors
At the end of the day, the importance of SEO comes down to beating the competition. Blogging can’t help you establish a voice or make genuine connections if users can’t even find you.
That’s one reason why content is king. All the goals you plan to achieve stem from how good your content is. This helps set you apart thanks to tools like blogging, but also the keywords, titles and meta tags, and links that make up your blog and other site pages.
9. Build a Link Strategy
Adding links to your blog posts is part of an SEO concept called link building. Link building breaks down into two things: on-site and off-site optimisation.
On-site optimisation helps users navigate your website in a way that feels natural. Your blog may have a link that leads them to a product page, contact page, or simply back to the site homepage.
Off-site optimisation is a bit more complex.
When you get interviewed, you may want to add a link to your blog in the byline or mention of your name. This takes users from one entirely different website back to yours. Another form of off-site optimisation can happen if you write an exceptionally good blog post that someone else decides to feature for reference in their blog.
10. Facilitate Important Conversations
No matter why you decide to start blogging, always focus on facilitating important conversations. This can be either with consumers or amongst industry professionals.
From a B2C standpoint, including consumers in the conversation can help you get feedback and build brand loyalty. When you’re using a blog to share expertise or connect with other thought leaders, you’re encouraging innovation and the sharing of ideas. Both approaches to blogging can have powerful results.
See for Yourself Why Blogging Is Important
It’s one thing to read about all the things a blog can do for your business, and another to see those results happen right before your eyes.
Maybe you’ve been thinking about blogging for your business, but you just don’t know what you’d write about or if you have the time. Maybe this concept has never crossed your mind before. We’re here to tell you the time to start blogging is now.
Plus, we’re ready to help you get started. Click here to discover what our copywriters and web builders can do for you.