This coming year, the average small business in the UK will be spending 16 percent of its revenue on digital marketing. With the average company bringing in over £600,000, that figure shoots up to nearly £100,000.
With a little bit of research into the SEO secrets that can drive traffic to your company’s website, you could cut that figure down significantly.
Seach engines use a tool called a “web crawler” to check out and rank every site on the Internet. They’re ranked by various factors, such as how often they’re updated, how quickly they load on mobile devices, and how many reputable sites link to them.
If you prepare your site for how web crawlers want it to look, you can increase your search engine ranking and traffic.
Ready to discover the best-kept SEO secrets? Check out these five tips for capturing the attention of clients.
1. Killer Content
In order to get traffic to your site and keep your audience around, make sure you’ve got great content. Think about the kind of viral content that can be shared and reposted. This will drive interest in your products and services.
If your company doesn’t have a blog yet, it’s time to start one.
Blogging is a great way to engage with your customers. Plus, it allows you to teach them about new products, new uses for your services, and answer frequently asked questions.
When people search the web, they’re looking for either a specific product and service. Some want answers to a question. With some well-crafted content, you can manage to offer your products and services as an answer to customers’ questions.
With video slated to comprise over 80 percent of all Internet traffic within the next few years, you need to have videos on your site. Your customers and potential clients want to see videos and will spend more time engaging with that kind of content.
Add subtitles to your videos so they can be embedded into social media feeds and catch users’ attention without sound.
Attach your subtitle files to your videos. This way, the search engines will be able to search through your subtitles for keywords.
These strategies will give your brand an increased amount of authority in your industry.
2. Go Mobile First
With more traffic moving to mobile devices over desktop computers, most new clients will be accessing your site via smartphones and tablets. Since the search engines now rank how well organized your site is and how well it loads on mobile, you might need a site redesign.
If your site is already up and running, you might find it difficult to scale it down for mobile.
Instead of redesigning your whole site, create an alternate mobile version. Boil it down to the essential elements and have the alternative version load when people access it via mobile devices.
Simplify your menu, create a straightforward sitemap, and optimise your images and media to load quickly.
Don’t rely on browsers to do all of the heavy lifting when it comes to resizing. It will slow download times and give users the opportunity to drift away from your site.
3. Claim Business Listings
Listings on Google My Business and Yelp matter. In fact, 84 percent of consumers now trust online reviews as much as they trust referrals from friends. This means your reputation relies on the kindness of strangers.
So does important information about your business. If you don’t claim the listings for your business on these directories, false information can be easily circulated. Once false data is entered, even accidentally by well-intentioned customers, it gets purchased by other directories.
They will, in turn, continue to spread that false information about your website, open hours, types of services, and even the name of your business.
These listings are how many new customers come to encounter your brand. If they’re inaccurate or the URL is incorrect, you won’t get the traffic you’re looking for. You won’t be highly ranked by search engines either.
4. Use Local Keywords
One of the hottest new SEO secrets is in using keywords.
As algorithms have changed, search engines are realising that their users want local results. Often when someone is searching for the term “pizza”, they want pizza that’s nearby.
Search engines rely on GPS data, user accounts, and metadata to gather where a user is located. They’ll match results to that location as best as possible.
To get the best SEO ranking, add local keywords to the text on your site. Include your location, nearby landmarks, and county names. By listing the areas where you serve, search engines can better match you up with the people who need your services.
Use every opportunity for adding keywords. The title tags in all of your image files are a great place to add more descriptive language.
Let filenames for images work for you as well.
Instead of uploading files named “XYZ123.JPG”, change file names to “Yorkshire-real-estate-services.JPG” or whatever is relevant to your business. That way, you get an extra bump in search results when potential customers are looking for any of those keywords.
Use your local terms in your blogs and video content as well. Make sure you’re always letting search engines know which areas you service. That allows you to build a strong customer base in your local region.
Use a keyword research tool to ensure you’re always using the hottest terms.
The Biggest SEO Secrets Are Still to Come
SEO is constantly changing. With each new browser, smartphone, or wearable release, there are new trends to engage with.
As augmented reality, AI, and home devices become networked, there will be even more ways to get an edge with the latest SEO secrets.
If you want to audit your website before your next SEO campaign, check out our guide for what you need to know.