You have a rock solid content marketing strategy, which is quickly becoming a very successful way to market. With a combination of networking skills, domain expertise, and writing ability, you can build an amazing audience and have them buy your products without a second thought.

But what if your blog posts could be better? You do all of the things you’re supposed to: SEO, targetting your primary market, posting consistently, providing value. Nevertheless, could your keywords be optimised?

Sometimes you need keyword help.

Here is our guide to finding the best keyword research tool.

Google Keyword Planner

First up on our list is Google AdWords Keyword Planner. By far one of the best keyword research tools available to everybody, Google is of course where you should go to get your keyword data.

Why? Because the majority of the population uses Google as its primary search engine. There’s no better place to look for relevant, effective keywords than from where people are searching the most.

Whether you need advertising keywords or organic, Google AdWords has got you. By searching your product or service, your competitor, and the product category, you can find the keywords you want.

You can also group certain aspects, search volume, get traffic forecasts for specific keywords, and multiple variations of keywords to spark new ideas.

The best keyword research tool is Google AdWords, especially if your customers find you on Google.


Next is KWFinder, another terrific tool.


KWFinder interface screen grab

If you want help with your SEO, this is one of the best keyword research tools to increase your search engine exposure. KWFinder is great for finding long-tail keywords, plus it gives you all of the information in a beautiful interface with colour coded elements.

For each specific keyword, you can see the ranking difficulty level – from 1 to 100 – and the current results for that keyword on Google. Not only that, it shows you the domains where the keywords are having success, page backlinks, social shares, traffic, and even local keyword usage. You can see whether certain long tail keywords are getting traction in your geographical area.

Finally, it tells you the trend for that keyword for the time of year, to help you get results quicker.

It’s extremely easy to navigate and learn about keywords with a handy results filter, KWFinder is definitely a tool to check out.

For all you affiliate marketers or ecommerce site operators filtering out buying keywords is particularly easy.

Ahrefs Keyword Explorer

Hands down the best keyword research tool when it comes to sheer volume of keywords, Ahrefs Keyword Explorer is insanely helpful for any business.

On Ahrefs, you can see all kinds of keywords, what their clicks and clicks per search are on Google, volume trends, and more. They give you a variety of potential keywords when you search your own, including the most successful ones at the moment. That way, you’ll always be up-to-speed with keyword trends.

Ahrefs is one of the more advanced options for keyword research tools. It gives you masses of information but sometimes less is better. Make sure this tool is right for your business first before going all-in with Ahrefs.

For a thorough, in-depth analysis of everything keywords, Ahrefs Keyword Explorer should be your go-to.


This one is fun in both name and application.

Soovle is a tremendous asset to include in your everyday content strategy. What it does is autocomplete suggestions from numerous sources. The suggestions will aid in boosting your traffic numbers because it has taken keywords from various search engines, not just Google.

So, if you have a sentence or title that needs spicing up, basically input the first few words of the title into Soovle and let it do the rest. It will provide a souped-up version of your copy so that it’s appropriate for current SEO trends.

While this isn’t the same type of tool as others on our list, it’s worth trying out. You can take your original copy and test it against the autocomplete suggestions from Soovle. If it doesn’t vastly improve your traffic and click-throughs, at least it can show you which keywords are working where.


While the Google AdWords Keyword Planner is a useful tool, it doesn’t give you everything. (Obviously, it’s catered to Google and doesn’t provide all of the potentially great keywords.)

That’s where Ubersuggest comes in. After you put your keywords through the Google Keyword Planner, put them into Ubersuggest. It will give you an even bigger list, one that can be used for multiple search engines.

Another great thing about Ubersuggest is you can get really specific about your niche or industry. It breaks your results down completely, as well as gives you a wide variety of keywords you can use in the future.

Lastly, Ubersuggest not only does keyword research but also can give you image, shopping, YouTube, and news keywords. Therefore, if you have any of these in your business’ content, it can optimise your pictures, videos, and online shop content too.

Truly a jack-of-all-trades when it comes to SEO, Ubersuggest is definitely one of the best keyword research tools available.

WordStream Free Keyword Tool

Last but not least, there’s WordStream and their Free Keyword Tool.

Incredibly user-friendly, this tool is free for your first 30 keyword searches. It draws comparisons to Google AdWords Keyword Planner, but the key differences might make you change your mind.

For one, WordStream is simple to use and has a basic interface. For two, if you’re willing to give them your email address, they will email you your results from your free searches.

You will have to pay after your 30 free ones are up, but by then you should have a good feel for WordStream and whether it’s your tool or not.

If you’re looking for one of the best keyword research tools around but don’t want to break the bank, try WordStream’s free tool today.

What’s the Best Keyword Research Tool for You?

These are by far the best keyword research tools out there for your business to see content marketing success. Choose one that fits your strategy and company. This will get you the perfect keywords for your content, which will result in more sales and more profit.

These, more general free marketing tools are also worth checking out to help your small business.

If you want to learn more about how to create a responsive website that converts prospects into customers, check out our site services.

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