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Creative Common Sense
In 2016, global SEO (search engine optimisation) spending reached over GBP 463 billion. What’s more, UK marketers plan to spend even more this year on SEO! From 5.6% in the first quarter of 2018, plans were to raise internet budgets to 11% in the second quarter. All these should tell […]
As a business owner, we know that you don’t always have the time that you’d like to write engaging, informative, and SEO-optimised content for your website or blog. We also know that you want your website and blog to serve as a way for your target market to better understand […]
Business owners don’t need to be told how important SEO is in 2018. It’s estimated that SEO has the highest ROI out of all of the digital marketing channels available. If your business doesn’t have a solid SEO plan, you aren’t properly handling marketing. Linking building is one of the […]
Did you know that local SEO citations can be the key to building your business’s online reputation? Local citations are business listings or mentions in online directories and review portals. Citations serve the dual purpose of making your business more visible to local customers and boosting your Search Engine Optimisation […]
New to the digital marketing space? Let’s introduce you to web analytics, which refers to the measurement and analysis of some key metrics to help you understand and optimise your web performance. These metrics help you figure out which steps to take next, and they let you see if a […]
Content marketing is one of the more popular methods used to promote a business these days. Not only does it help with your SEO efforts, but it puts your business in front of other people by sharing valuable information with them. If you have decided to learn how to write […]
Google uses approximately 200 factors to form its page ranking algorithm. So you’ll want to get to grips with some of the more important ones. Well luckily for you, we’re going to explore 15 things that Google takes into consideration when ranking its pages. That way you can take practical […]
The United Kingdom has the third largest e-commerce market in the world. If you operate an e-commerce site, you depend on digital traffic to stay afloat. Online visibility is central to your ability to drive conversion rates and manage tight profit margins. As such, Search Engine Optimisation (SEO) is quickly […]
The number of magazine and newspaper articles that talk about how the internet shapes our daily lives doesn’t seem to let up. There’s no doubt that technology defines the internet age more than anything else. Google has become so big that we have invented the verb “googling” to describe searching […]
What are the most important Google ranking factors you need to know? It’s estimated that Google uses over 200 ranking factors in its algorithm. If you want to improve your search results, you’ll have to know what the most important ranking factors are. Getting a higher search ranking can have […]