Our client Brook Miller required a new brand for showroom space and website to promote the sale and installation of walk-in baths. One of the major aims of the website is to encourage visits to the showroom in Elland, West Yorkshire.
The business owner had already decided upon the name of B Able Solutions. Four potential brands were presented to the client. They chose the ‘b’ with roof detail as they felt this would work long term should the business choose to introduce additional mobility and accessibilty related products.
The client already had very good web development capability in house and had also gone to the trouble of having original 3D product renders produced. DMD’s job was simply to produce the web page layouts incorporating the chosen branding. Since we would also be undertaking the internet marketing getting the website architecture right was important. We produced a sitemap and undertook keyword discovery for each page.
Having years of web development experience ourselves meant we could design a layout that would make the construction straight forward for the developer while also addressing the needs of potential customers.
We are now undertaking a program of link outreach in order to rank the website for the most important transactional keywords. This will take time due to the fact that the domain is new and there are numerous established competitors promoting the sale of these products.