Added on June 20, 2022 Category Branding

The brief for this project was to promote a new species of high-technology wood on behalf of International Timber, the UK’s leading importer and distributor of sustainable timber and panel products.

Accoya was new to the market, and International Timber was keen to share information on the benefits of this engineered softwood. The initial targets were the environment agencies that managed projects where Accoya could provide the ideal solution.

International Timber was seeking to describe the many advantages of the product as well as outlining the extensive range of existing and potential applications, including cladding, louvres and fins, pergolas, sunshades, decking and many more.

The brochure contained product information, performance data and a selection of case studies demonstrating how well the product was performing in use in terms of appearance and robustness.

The brochure is now being used as part of a sales pitch to sell Accoya to an international market.