James Heal is an internationally renowned manufacturer of testing instrumentation for the textile industry. DMD has been working with James Heal for a number of years and we were delighted to be asked to design a brochure for an upcoming event for them.
From the initial briefing stage, James Heal were clear that they were looking for a clean visual style and a brochure that communicated their brand values as well as having the high production values that their customers have come to expect.
Our designers quickly came up with a scheme which married the confident use of white space with lifestyle images. A B5 format, landscape brochure design was proposed to allow for the comfortable layout of all relevant information without over-crowding the page.
We used key lines and ‘+’ symbols in James Heal’s blue to reference the precision of their instruments and their attention to detail. Our print supplier did a fantastic job on production to ensure every single line met up at the spine.
This was a quick turn around for James Heal – from brief to delivery in a little over two weeks.