When you are the UK’s leading manufacturer of natural stone and concrete hard landscaping products and a Superbrand to boot, presenting the right face to the outside world is a crucial element of your marketing strategy.
DMD has worked with Marshalls for over two decades across all aspects of the marketing mix, from printed brochures and catalogues through to exhibitions, point of sale and the supply of assets for online marketing.
The Product Selector is Marshalls’ key hard copy sales collateral for the commercial side of the business, forming part of an integrated product information system. Refreshed every two to three years, this comprehensive document covers all commercial product areas, and is designed as a library reference for clients including architects, specifiers and engineers working in the commercial realm.
Used in conjunction with the website, with weblinks to additional specification sheets and installation details are stored, this impressive production features at a glance ‘hero’ shots showing products in situ, colour swatches – which present particular print challenges in terms of colour accuracy – and tables of sizes and dimensions.
The latest iteration of the Product Selector (PS4) has been produced as a large format library book for ‘stand out’ purposes.