Trust Primary Care represents a group of Yorkshire NHS general practices who combine their resources to offer an expanded range of services to their patients and also to the professionals employed by the practices.
Creation of the responsive website, which was to be accessed via smartphones and tablets as well as more standard devices, was an information exercise designed to ensure professionals had a point of access to understand the options offered through TPC.
We began by creating a logo with the aim of imparting trustworthiness and a less than clinical approach. The plus symbol concept was designed to be reminiscent of first aid and healthcare, but also to suggest the additional services provided by the organisation.
Creating the website presented significant challenges as there was no existing imagery and initially no approved content. Our designers opted for a simple ‘icon led’ approach to encourage more intuitive use of the information. Using the WordPress content management system means the organisation can add their own information as the services are expanded and enriched.
The website now serves a wide range of users, covering both healthcare professionals and patients accessing the services, and includes a directory of practices utilising the facility.