Business owners don’t need to be told how important SEO is in 2018. It’s estimated that SEO has the highest ROI out of all of the digital marketing channels available.
If your business doesn’t have a solid SEO plan, you aren’t properly handling marketing.
Linking building is one of the most important pillars of internet marketing and SEO. If you truly care about mastering SEO and improving your digital marketing strategy, you need to invest in link building services.
If you want to learn the benefits of link building and how you can jumpstart your own linking strategy, you’ve come to the right place. Read on to learn why we love link building, and how you can start link building today.
Why You Should Use Link Building Services
Link building is the process of acquiring links from other websites that link back to your own.
Search engines like Google and Bing use links to crawl the web. They crawl links between individual pages on your website and crawl the links between other websites.
Link building may have changed over the past few years, but it’s still very important for SEO.
If you aren’t convinced that you should be utilizing link building, you will be after you see all of the ways it can improve SEO and help your business.
Improve Domain and Page Authority
When Google determines rankings for pages, domain authority is very important. If you have a high domain authority, you’re more likely to rank higher for certain search queries.
Domain authority is determined by the quantity and quality of inbound links associated with the page. Having a lot of inbound links is good, but only if they’re quality links.
Google likes links from authoritative sources. Links from news websites, big companies, and popular websites can help boost your domain authority.
Low-quality links would be links from spam sites or links to sites that have low authority and don’t rank well in search. Sites with duplicate content or sites that use black hat SEO techniques won’t have high authority.
Improve Brand Visibility
In today’s world, brand visibility is important. There are so many ways to build your brand and make yourself visible to customers.
Link building isn’t just an SEO strategy. When it’s used correctly, it can easily tie into marketing and branding.
Imagine what getting a guest post on a popular blog could do for your business. You’d have a link on a site with high domain authority, and you get to be seen by the blog’s large and established audience.
Remember, a lot of authoritative sites are looking for content to post. Niche business publications, popular blogs, and local news sites can be a great way to improve brand visibility and build links.
Improve Referral Traffic
Do you want to know why link building is one the best combinations of SEO and marketing? Unlike a TV commercial or newspaper ad, your links will last almost indefinitely.
If someone reading your post wants to learn more about the topic or your business, they can easily learn about it by clicking a link. They can click on your website and be exposed to even more of your business.
As time goes on and you start to really hone your linking strategy, you may find that the referral traffic you get rivals what you’re getting in paid and organic searches.
This is another reason why it’s important for you to build links on sites with authority.
Authoritative sites have staying power, and they’ll be constantly updating their content and maintaining their sites. Low authority sites could easily be taken down or neglected.
Build Brand Authority
It doesn’t matter what your business does or the kind of clients you service. When people use professional services, they’re going to go with businesses they think are the most knowledgeable.
When your links are found on high authority websites, customers will start to take notice. If your links are found in well-written informative content, readers will start to trust you.
Link building can also help build authority with other relevant businesses and professionals. Link building could lead to a lucrative partnership or could help you find your next star employee.
Simple Ways To Build Links
Having an experienced agency handle your link building needs is the best way to build impressive links. But there are some ways for you to start building links on your own.
Remember, building quality links can take time. That’s why it’s good to start building your strategy now.
If you’re ready to jump into link building, start off with these effective and easy techniques.
Ask For Backlinks
Paying for links on other websites has its risks, but there’s nothing wrong with asking other people for links.
Think about other people in your industry that you have connections with. Consider reaching out to them and ask for a mention somewhere on their website.
Previous clients and happy customers could mention you on social or write a positive review with a link to your website.
When you’re reaching out to businesses, try to aim for ones that are relevant to your business. A lot of links on seemingly unrelated or random sites could do more harm than good. Relevancy is everything.
You could also reach out to friends and family to write a social post about your site. Social media matters in link building, and it’s a great way to spread the word about your business.
Do you feel like you don’t know enough people to reach out to about backlinks? Build your professional and personal network and start building some important relationships.
It’s easier than ever to make online connections in 2018.
Start off by hunting around niche related social media profiles, forums, and blogs. See what’s popular with professionals in your industry and look for ways to get your voice heard.
Don’t immediately pitch your business, products, or services. Make comments that are relevant to the group and content. Once you establish yourself as a community member, you can start adding links to your posts and comments.
Being active in forums and on social platforms can do more than help you build links and relationships. You’ll also stay up to date on important industry news and stay relevant.
Look For Trustworthy Directories
In the past, business directories were an easy way to build links. Business directories can still be useful, you just have to make sure that you’re including yourself in the right ones.
Sites that will list almost any business aren’t good sites to be listed on. Sites that are link dumps aren’t helpful to users and won’t have good domain authority.
Start off by looking for local business councils and your town’s chamber of commerce. Search engines view these sites as authoritative and can help improve local SEO.
Once you’re established on local websites, look for niche directories related to your business.
Start A Blog
Blogging is one of the easiest ways to build links and improve SEO.
Putting out a steady stream of blog posts shows search engines that you’re adding fresh content to your site. You can also internally link to other pages on your website, and use your blog as a way to leverage links from other businesses.
Remember, just publishing content isn’t enough. If you want to get a decent amount of traffic and build links with other authoritative sites, you’ll need to promote your content.
Post your new blog posts on social media. Share them in the forums and in the comment sections of the sites you’ve built relationships with. Ask family, friends, and employees to share what you write.
Write Guest Posts
Now that you’ve built relationships online and have taken the time to build your blog, it’s time to consider writing guest posts of your own.
There are plenty of sites looking for good content written by authoritative sources. You won’t have a hard time looking for blogs and sites to write for, but you need to make sure that the sites you write for work for link building.
Target websites and blogs that are relevant to your industry. If you’re having trouble finding sites that are industry-specific, a blog post about running a business and entrepreneurship can work.
Also, don’t make the mistake of writing a post that is solely about promoting your business.
You can slip in a link or two to your website and mention what you do, but a post that’s an advertisement for your business isn’t valuable to readers.
Write about topics that are related to your business and have value to the customer.
You know about the importance of link building and how to get started on your own. Now you’re ready to use link building services to take your online marketing to the next level.
Contact us today so we can talk about the best way to handle link building and all of your online marketing needs.
If you’re interested in learning more about online marketing, our blog is an excellent resource.
You’re going to be doing some blogging, so why not take some time to brush up on your copywriting skills? Check out our post on how to write copy that will engage customers and promote sales.